Madrid, 24 – 26 September
A talk by Emily Heath
User journeys used to be designed around organisational hierarchies and choices made via primary navigation interfaces. Now we measure the quality of a good Information Architecture by the lateral movements users make across a broad content offering. We enrich our users’ experience when we give them the tools to discover new content that they may not have otherwise explored.
I work in the Content Discovery team at the BBC, where we aim to make bridges between our different products and help users discover more of our content relevant to their goals. In order to achieve this I’ve been researching and designing a new Card presentation format.
Cards can be reduced to a set of formal properties, which I will define in my presentation, but what makes them really exciting is that they represent the natural next step in designing the experience of content discovery. In the face of an overabundance of content and choices, the user needs to be presented with an architecture that provides obvious next steps. A Card is a piece of portable, snackable content presented in a consistent and recognizable format that enables users to move intuitively forwards.
As UX professionals, we want to reduce the cognitive load at each step that users take so that they feel they can move fluidly through the content. In my presentation I will expand on how the snackability, familiarity and portability of cards are essential to enabling horizontal journeys across the architecture of a website or app. I’ll also talk about how we’re designing a global Card pattern to promote onwards journeys across the BBC.
I’m a Senior User Experience Architect at the BBC in Salford, UK. Prior to this I worked at Expedia Affiliate Network where I helped design a white label template for a hotel booking system.
For 7 years before that I ran a small digital agency called Exploded View; our clients ranged from arts organisations to international architects and I did everything from pitching for work, through IA and CMS customization. I gave a lightning talk at a Content Strategy meetup in 2012, and in 2015 I presented 20-30 minute talks at World IA Day Bristol and Talk UX in Manchester.